At appromoter, we’ve got a few app promotions under our belt, but we realised one thing consistently throughout all the work that we were doing. whilst we had the luxury of thousands of hours of PR and marketing experience, there are masses of app developers who do not. Things that we here at appromoter have taken for granted, like writing arresting copy for an app, writing a press release, making a promo video or engaging in social media campaigns are all skill sets that the average developer simply did not have access to. This isn’t to say that there aren’t a lot of developers out that who are great copywriters or bloggers or skilled PR practitioners because we have met plenty!. But even if they have a lot of those skills, they may still need help to get their app in front of the increasing numbers of reviewers, bloggers and journalists.
On the other side of the coin, we’ve also spent a lot of time speaking to journalists. In fact, we even called a few of them up and ran some pertinent questions by them (which we’ll cover in another blog). As the app market grows, so do the demands placed upon the humble app journalist who may be receiving anything from five to a hundred communications a day. One large review site sent us a submission from a developer that was simply a plea to review their app, some underwhelming screenshots, and a link to the app store asking for a review. Needless to say, it was not reviewed. We realised from this that journalists need rapid access to all the things that they require to review an app. Nothing pains a journalist more than having to chase down assets for a game or any other app.
Putting all this together, we decided that there was a space in the market for an affordable service that gave developers a fighting chance to gain access to a suite of marketing resources as well as present their apps to key media. We also realized that journalists needed a single place to get all the things they need for an app, right down to immediate allocation of promo codes and APK files. So what next? Well, we’re constantly adding new journalists and blogs, we’re lining up new features based on your feedback and we’ll be putting all our nuggets of app promotion wisdom into this blog from now on so please stay tuned!